How To Build Out Your Social Media Videos

Consistent posting on social media is one of the best ways to strengthen your profile and grow your following. However, developing relevant, engaging content can be harder than it looks. Nowadays, video is the most effective method to connect with your audiences and with all the new techniques and technologies available, all of the equipment needed to create captivating, professional content is right at your fingertips. Below, we explore what kinds of social media content you can create and provide some great tips and tricks on how to achieve professional-looking videos for your social media channels. 


Candid Content

Prioritising the creation of candid content is vital when building out your social media videos. Relaxed, unstaged videography gives your customers the opportunity to truly connect with your business and understand your brand personality. Creating content such as this can build longer-lasting relationships with your customers and engender greater brand loyalty. 


Pro-tip:  When conducting a videography shoot, try and make the environment as comfortable as possible for your team. Encourage everyone to get familiar with the space and with their photoshoot counterparts before you get stuck into filming content. 


Instructional Videos

Instructional Videos can be a great way to demonstrate your expertise to your customers. To develop strong instructional content, it’s important to look into what your customers are interested in. For example, ‘how to film a tik tok video,’ or ‘how to set up a tri-pod.’ This enables you to create content that is relevant and engages directly with your target audiences. Another important consideration is choosing a personality. Will the person in the instructional videos remain the same, creating a series around topics relevant to your customers, or will you have a rotation of people participate in developing content specific to their expertise? 


Pro-tip: Before you create content, reach out to your customers on social media. To do this, you can create a poll of topics and ask them directly what kind of content they would like to see your business post. This gives you a clear idea of what your customers want to see from you and is a great way to develop content plans for your social media channels. 


Meet The Team

It’s safe to say that we’ve seen these ‘Meet the Team’ videos before. 

There’s usually one person in front of a camera, with a corporate backdrop and they deliver well-polished, professional answers to a camera. While in some cases these videos can be appropriate, a majority of the time they lack engagement. Before you go about creating this content it’s essential to consider what your brand represents and what parts of your brand personality you want customers to engage with. From there, develop ideas on how you can communicate that in your ‘Meet the Team’ videos. What kinds of questions can you ask, where can you film them and most importantly, what makes your business’s team different from your competitors. 


Pro-tip: When creating interview content, it’s also a great idea to have someone asking the person in front of the camera questions, prompting them to have a natural conversation with another person, rather than talking to a lens. 


Need a Hand? Contact Video Domain Today

If you need a hand creating content for your social media profile, get in touch with Video Domain. With connections throughout the country to great videographers and content creators, we will have your social media profile filled with creative, relevant and engaging content ready to connect with your customers.

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