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Thanks to the crazy year we had in 2020, and even the start of 2021, the importance of staying connected, understanding the trends and patterns on social media is more prominent than ever.

 

Most brands had to pivot in order to thrive through a fast changing digital advertising landscape, and social media guru’s had to maintain high levels of caffeine and coffee to keep with the volume of interactions and engagements, plus the commanding nature of direct messaging and community management booming.

 

With this at the forefront of everyone’s mind, how has the boom on socials impacted the best times you should be posting content in 2021? We saw a huge increase in businesses leaning toward social media to get the job done.

 

After combining our own clients data with some deep research, we’ve found some amazing posting patterns we think you’ll love to see.

What are the best times to post on Facebook?

Best times: Tuesday, Wednesday & Friday between 9am and 1pm

Best Days: Tuesday, Wednesday, Friday

Worst Day: Saturday

 

Facebook still maintains the title of being the most used social platform in the world – it’s no surprise that we see around the clock engagement on this platform.

What are the best times to post on Instagram?

Best times: Tuesday’s 11am to 2pm, Monday through Friday 11am

Best Days: Tuesday

Worst Day: Sunday

 

Instagram is a fast evolving platform. We’ve seen the addition of IGTV, Stories and more recently Reels as a way of maintaining their audience growth and retention rates. They really enhanced the discovery and explore pages, which made it perfect for audiences who found themselves with nothing to do, looking for new influencers, hobbies and entertainment. Instagram is the perfect platform to really leverage your brand through high quality, engaging content.

What are the best times to post on LinkedIn?

Best times: Tuesday through Thursday 9am to 12pm

Best Days: Tuesday and Wednesday

Worst Day: Sunday

 

We saw a HUGE improvement in LinkedIn’s engagement consistency in 2020 which was not surprising for this professional social juggernaut. It’s also no surprise to see engagement down over weekends, with LinkedIn being famously more used on a week day basis. Considering how much LinkedIn is centred around professional thought leadership and career growth, it makes sense!

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