There is no ignoring the power of social media, and there is no ignoring the power of a great video on social media. Since 2016, video has held the number one spot as the most engaging, most popular, most effective and most powerful way to market your business on social media. Facebook and Instagram are becoming more and more visual and more and more businesses are turning to videos to promote their company on social media. But with the uptick in videos produced across the board, standing out in a sea of boring content and cat memes can seem daunting. That’s why you need Video Domain on your side.
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How Does Video Domain Help?
We’ve produced thousands of videos for social media, across a wide range of industries. We move fast, just like your business, and meet you at your budget. We will help you make an impact and grow a community on the platforms that matter to you. That could be YouTube, Facebook, LinkedIn, Instagram or TikTok. Our team knows how to produce the content that strategically engages with your target audience and works to the style of the platform.
Whether it is a short and snappy TikTok video or aesthetically pleasing Instagram videos, the team at Video Domain has the expertise to help. Each social media channel is used differently, that is why the content we produce for your businesses’ socials will be tailored to each individual platform. Whatever your social media marketing goals are, Video Domain has the expertise and specialisations to help you smash them.
How Long Should a Social Media Video Be?
This totally depends on your platform of choice, how engaging your topic is to your target audience and how big this target audience is. We try to keep social media videos relevant to the context of their platform and what you are using it for. For example, a Facebook Ad works best 10-30 seconds long – whereas an organic Facebook video works best when it’s over 3 minutes, thanks to the Facebook algorithm. Facebook and Instagram stories are 15 seconds long, an Instagram post can only be 60 seconds or less – unless you upload it via IGTV – and on YouTube you might want to consider long form videos as people are using YouTube like they do Google – they’re searching for something.
How Do Promotional Videos Drive Sales on Social Media?
Whether you’re promoting your business on Facebook, LinkedIn, YouTube or your Website, a promotional video is an ideal way to introduce your brand, and there is a reason video has exploded in the world of digital marketing. The fact is, videos can increase your conversion rates by 80% simply by adding them to your landing page. That’s a pretty powerful statistic. Some additional points about successful promotional videos include:
- Starring in them yourself or with your team members to build recognition and trust, especially when shared on social media
- A video series can dramatically increase brand recognition and loyalty
- Video increases the time on which a person will spend on your website significantly, which tells search engines your website has good content, and is a massive boost for your SEO.
- Google and other search engines will always put you on top of competitors who aren’t using video.
Think of promotional videos as your business’ video content you can show off to the world. Make it engaging. Make it interesting. Make people remember you.
Client: Fishing the Fitzroy, Rockhampton
Fishing the Fitzroy approached us to create awareness of the new regulations as the river is now net-free to allow for environmental sustainability. The client wanted to rebrand that the Fitzroy is not just for catfish now that the professional netting has been removed from the river. Video Domain worked to create a Facebook presence along with regularly posting videos and campaigns to optimise brand awareness. This has been an ongoing posting strategy over the past two years.
In that time period, the website has grown to over 22,000 followers and after starting at 2000, the page now reaches around 500-1.5K per month.