There is no ignoring the power of social media, and there is no ignoring the power of a great video on social media. Since 2016, video has held the number one spot as the most engaging, most popular, most effective and most powerful way to market your business on social media.

 

But with the uptake in videos produced across the board, standing out in a sea of boring content and cat memes can seem daunting. 

 

That’s why you need Video Domain on your side.

We’ve produced thousands of videos for social media, across a wide range of industries. We move fast, just like your business, and meet you at your budget. We will help you make an impact and grow a community on the platforms that matter to you. That could be YouTube, Facebook, LinkedIn, Instagram or TikTok. Our team know how to produce the content that strategically engages with your target audience. 

Each social media channel is used differently, that is why the content we produce for your businesses socials will be tailored to each individual platform. Whatever your social media marketing goals are, Video Domain has the expertise and specialisations to help you smash them.

Content that .

"When I hear people debate the ROI of social media? It makes me remember why so many businesses fail. Most businesses are not playing the marathon. They're playing the sprint. They're not worried about lifetime value and retention. They're worried about short-term goals."

Gary Vaynerchuk

What types of videos work well on Social Media?

How long should a Social Media video be?

This totally depends on your platform of choice, how engaging your topic is to your target audience and how big this target audience is. We try to keep social media videos relevant to the context of their platform and what you are using it for. For example, a Facebook Ad works best 10-30 seconds long – where as an organic Facebook video works best when it’s over 3 minutes, thanks to the Facebook algorithm.  Facebook and Instagram stories are 15 seconds long, an Instagram post can only be 60 seconds or less – unless you upload it via IGTV – and on YouTube you might want to consider long form videos as people are using YouTube like they do Google – they’re searching for something. 

How do promo videos drive sales?

Whether you’re promoting your business on Facebook, LinkedIn, YouTube or your Website, a promotional video is an ideal way to introduce your brand, and there is a reason video has exploded in the world of digital marketing. The fact is, videos can increase your conversion rates by 80% simply by adding them to your landing page. That’s a pretty powerful statistic. Some additional points about successful promotional videos include:

 

  • Starring in them yourself or with your team members to build recognition and trust, especially when shared on social media
  • A video series can dramatically increase brand recognition and loyalty
  • Video increases the time on which a person will spend on your website significantly, which tells search engines your website has good content, and is a massive boost for your SEO.
  • Google and other search engines will always put you on top of competitors who aren’t using video

 

Think of promotional videos as your businesses video content you can show off to the world. Make it engaging. Make it interesting. Make people remember you.

Get started creating your video today - it's easy!

Our  simple and quick briefing form will connect you with the right creators for your job.

Not sure what type of video you need?

Book in a free call with one of our expert producers who can guide you and find out more about your need.

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