Promo videos show off your products & services to customers.
A quality promo video should be an essential part of any businesses overall marketing strategy, but what is a promotional video?
It’s a business video that has an intent behind it to promote a service, product or specific call-to-action. They’re made in a way that will strategically engage the people that matter to that particular campaign and are designed to generate real world results.
These videos aren’t just blatant sales pitches, we create these in a dynamic way that not only brings your brand the attention it deserves, but showcases what you do really well in your business. A good promo video seeks to bring the conversation to a much more personal level in a way that makes your prospect feel like they’re not being sold to.
Diving into digital marketing and video production can be like opening up a can of digital worms. For many business owners, it can be an intimidating process. You know what though? Great videography shouldn’t be hard. Understanding the role that video plays in your marketing strategy can ease your fear of the unknown.
What types of promo videos work well?
How long should a promotional video be?
This totally depends on your platform of choice, how engaging your topic is to your target audience and how big this target audience is. We try to keep social media videos relevant to the context of their platform and what you are using it for. For example, a Facebook Ad works best 10-30 seconds long – where as an organic Facebook video works best when it’s over 3 minutes, thanks to the Facebook algorithm. Facebook and Instagram stories are 15 seconds long, an Instagram post can only be 60 seconds or less – unless you upload it via IGTV – and on YouTube you might want to consider long form videos as people are using YouTube like they do Google – they’re searching for something.
How do promo videos drive sales?
Whether you’re promoting your business on Facebook, LinkedIn, YouTube or your Website, a promotional video is an ideal way to introduce your brand, and there is a reason video has exploded in the world of digital marketing. The fact is, videos can increase your conversion rates by 80% simply by adding them to your landing page. That’s a pretty powerful statistic. Some additional points about successful promotional videos include:
- Starring in them yourself or with your team members to build recognition and trust, especially when shared on social media
- A video series can dramatically increase brand recognition and loyalty
- Video increases the time on which a person will spend on your website significantly, which tells search engines your website has good content, and is a massive boost for your SEO.
- Google and other search engines will always put you on top of competitors who aren’t using video
Think of promotional videos as your businesses video content you can show off to the world. Make it engaging. Make it interesting. Make people remember you.