Increase revenue with hotel & resort marketing videos
Resort marketing videos are increasingly important in the world of marketing in the accommodation and tourism industries. The right hotel video can make a tremendous difference to your revenue, generate more direct bookings and raise the profile of your property in the hotel industry. Whether your unveiling a new facility, announcing a special offer, or letting the world know about your renovations and improvements, video is perfect in every way. There are many different videos you may wish to explore.
Video is now the number one preferred medium for advertising across a range of sectors. It’s super important to make your videos informative, appealing and engaging – not just a traditional overview of your hotel facilities, but a strong, evocative audiovisual of what makes not only your hotel, but your location, special.
Hotel and resort marketing videos give your potential guests an opportunity to ‘experience’ your resort or hotel beforehand, and can greatly differentiate your property from your neighbours. A good video can generate a tremendous amount of sales through direct bookings, meaning you’re not paying commission to OTA’s!
Here are 5 crucial tips for great hotel and resort videos
1. Go for high-quality
Your video is often the very first impression you’ll make on potential guests. It’s absolutely critical that your video is as polished and engaging to your target audience as possible. Your video needs to showcase your location and property when it’s all at it’s absolute best!
2. Start with a strong introduction
You need to grab your audience’s attention in the first 3 seconds. With the fast-paced environment of today’s online landscape, our attention spans are only getting shorter and shorter – your first few seconds will be the difference between scrolling past, or being an engaged viewer. Put your best foot forward, with your best selling points at the start of the video – think location, location, location. Are you a beach front tropical resort or at the base of ski mountain? These would be your opening shots!
3. Showcase your differences
You know your hotel or resort is special, tell your potential customers why! Whether it’s your service, cuisine, luxurious facilities or location – lead with what you know are your best and most different features and make them the focus of your hotel’s video. Does your chef get fresh ingredients from the markets everyday? Include that. Are your views better then your competitors? Show them. Really dive into the reasons guests keep coming back to your hotel and how you can potentially showcase that in your video.
4. Give them a reason to book directly
A valuable proposition will not only increase the number of shares, comments and views on social media, but will also increase the number of potential customers booking directly on your website. Think about your target customer or audience, what kind of offer would make that person tick?
5. Share your hotel video
Uploading your video on your website is good, but it’s just the start. You should ensure that your hotel video is easily shareable, and easy for your target audience to find. This means uploading your video across to social media platforms like Facebook, YouTube, Instagram or even LinkedIn is a necessary step.