Why Corporate Video Is Important

If you’re looking at your content creation plan for the next quarter, you’ll want to be considering video content. Corporate videos can be used to enhance your brand at the same time as sharing a message that can be as diverse as you can dream. From in-house training to brand awareness, to viral shareables on social media, there are numerous ways to utilise video in your corporate strategy.

What is Corporate Video?

A corporate video is a non-advertisement based video that is usually hosted on your website and possibly shared using social media or via an email campaign. It defines the entire end-to-end process of making a video used by an organisation. Usually used for marketing purposes, it captures your brand by adapting your communication style and brand guidelines and is targeted specifically at your chosen audience. 

Man sitting at a board room table talking to a camera | Video Domain

What is its Purpose?

It is useful for communicating internally, both with business to business (B2B) and business to client (B2C) audiences. Whether it be for training, coaching, informing, sales, persuasion, presentation, eliciting an action or attracting an audience. Videos will usually be targeted at a specific audience and can create an emotional connection with your company and brand. An effective video will communicate the intended message to the designated audience while upholding your branding and culture. Everything from employee briefs to training guides to customer testimonials, the video will define a particular outcome for the audience.


Other purposes to utilise corporate video include:

  • Customer testimonials
  • Investors and shareholders briefs
  • Media release
  • Corporate communication
  • Staff training
  • Video marketing

When and Why Should You Use It?

Man holding a video camera on a gimble | Video Domain

Images are worth far more than words. A five-minute video may convey a message that would otherwise take pages of literature, all while doing it in an interesting way that connects with the audience in your brand’s unique style. For example, with the growth of e-commerce stores, video can help you build a virtual shopfront. A video that plays to the customer on the first visit can build engagement and brand awareness. Additionally, product videos may add a layer of connection and education, which in turn can boost sales. There are countless approaches to explore to create a potentially unique approach that your competitors are failing to utilise effectively.

Videos are used to motivate, sell, educate through storytelling, inspiring or sparking curiosity. Other reasons why people can use video content are: 

  • Increase brand awareness
  • Improve brand reputation
  • Increase conversion rate
  • Build trust
  • Increase sales
  • Generate attention

It’s always a win/win situation when you successfully engage people on your website. Building brand awareness and reputation can pay off in spades in both direct and indirect means with a lasting effect. At Video Domain, we have vetted videographers and production teams around Australia, ready to work with you on your video content creation.  Get in touch with us today to learn more about how we can help you.

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